Chicago roots · Forward vision
The people behind the movement
MEET THE
FOUNDERS.
DEADBEET was created by Marcia and William “V”—two perspectives united by the belief that where you have been does not determine where you are going.
Shop the movement ↗Why DEADBEET
PAIN DOESN’T
GET THE FINAL WORD.
DEADBEET began with a simple idea: something dismissed as finished can still rise, grow and become something powerful.
For Marcia and William, the brand represents resilience, self-definition and the courage to keep moving when life tries to write the ending for you.
“We created DEADBEET for everyone who has ever been underestimated, counted out or forced to rebuild.”
Marcia
A U.S. Air Force Veteran, storyteller and brand strategist, Marcia brings the lived experience and purpose behind DEADBEET’s message of resilience.
William “V”
William brings creative vision and an authentic streetwear perspective to a brand made for people who refuse to be defined by setbacks.
The DEADBEET code